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Uniqueness of sponsorship of regatta Volvo
• 200 %-300 % and more is the return on investments only due to efficiency
of mass-media.
• In race 2005-2006 each yacht was covered for about 65 hours in world TV -
an equivalent of 50 million US dollars in direct advertising costs.
• Ability to use unique marketing and the promotional material without
royalty payments during 8 months of the race.
• Formation of a positive image of the company in the basic world markets by
increasing level of awareness of its activity.
• The yacht with the name of the firm and its participation in the race is a
great marketing mean to increase capitalization of a brand.
• Business dealing with clients and partners in 10 ports of call in an
environment of the popular global activity, known as one of the top five of
the world sports events, and number one in sailing, surpassing even the
“America’s Cup”.
• Opportunities of interaction with others businesses which cannot be
reached by means of investments.
• Development of feeling of pride, loyalty to the company, attraction of the
best and highly skilled staff.
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