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Sponsor's package
syndicate « Russian sail » in Round-the-world sailing race Volvo Ocean
Race 2008-2009
Extent of a route of 33000 sea miles.
Duration of race of 8 months.
Construction of a yacht and preparation of crew 1,5 years.
1.
Accommodation of advertising on sails.
2. Accommodation of advertising on boards of a yacht.
3. Accommodation of advertising on a deck.
4. Accommodation of advertising on details of arms.
5. Accommodation of advertising on covers for sails.
6. Accommodation of advertising on flags and pendants.
7. Accommodation of advertising on the form of sportsmen.
8. Accommodation of advertising on banners in places of parking.
9. Accommodation of advertising on pavilion of a team in parking lots.
10. Accommodation of advertising in official printed editions (the
presentation catalogue, calendars, programs, etc.).
11. Accommodation of advertising on a display during television interviews
to crew and organizers of the Russian syndicate.
12. Accommodation of advertising on a display during carrying
out of press conferences.
13. The right on presentation of production in places for guests of honour.
14. The right on presentation of production in the press centre.
15. Accommodation of a trade mark on representation suits of crew and
organizing committee of syndicate.
16. Accommodation of a trade mark on official souvenir production of syndicate.
17. Attraction of members of crew, trainers, a management of syndicate for
carrying out marketing, publicities and campaigns on public
relations.
18. Accommodation of a trade mark on forms, envelopes and folders of syndicate.
19. Accommodation of advertising of the sponsor on an official site of syndicate.
NP « Russian sail » addresses mainly to those
Russian companies which have intention or aspire to
advance production on the important world markets. We shall join in creation of
a positive image of your brand that it became recognized worldwide. And also we
shall promote the greater awareness on the company, its (her) activity, at last,
to increase capitalization of a brand Besides participation of collective in
idea of " Russian sail » will increase feeling of advantage and fidelity of the
company. Employees will be sincerely proud of participation in Round-the-world
sailing race « Volvo Ocean Race 2008-2009 » in which for the first time will
accept start a command (team) under the Russian flag.
Volvo Ocean Race is:
• 2 year attention of mass-media to preparation of crews and construction
of Super-yachts;
• 8 months (after start of a regatta) daily translations on all conducting (leading)
world (global) telechannels and in a network the Internet with on-line the
reportings, collecting an audience about 2 billion the person. In 170 countries of the world;
• 65 hours of world (global) telecasting on each yacht, an equivalent 50
million US dollars on direct advertising in race of 2005-06, and this tendency
increases;
• 10 exhibitions in items (points) of intermediate finish.
The industry of yachting and sailing for today is one
of dynamically developing and perspective. The high advertising potential
is provided with growing spectator interest to world yachting.
The quantity of owners of sports and tourist courts every year grows.
Modern technologies became the reason of sharp increase of interest to
sailing races on the part of mass-media as began possible to see personally
"alive" reportings from boundless open spaces of Ocean.
Today there is a process of globalization of the market. Advantages of participation in
the projects covering nine basic markets worldwide, are
absolutely obvious.
Besides unique prospect of advertising and promotion of a brand which
opens for sponsors of a regatta of such global scale and such
duration, race opens ways of the decision and other complex business - problems.
Volvo
Ocean Race - it is the unique sports project
opening unique opportunities of marketing, with unique profitableness of
investments.
We are ready to inform about the company or a product which you
represent in Russia and in the world markets.
The
purposes of participation in action:
1. Increase of recognition of a brand of your company.
2. Creation of positive image of the company.
3. Increase in sales.
4. Increase in capitalization of a brand of the company.
5. Amplification of motivation and corporationism in work of your employees.
6. A raising of moral spirit of employees, and creation of feeling of pride and
fidelity of the company.
7. Attraction of the highly skilled staff.
8. Participation in support children's-youthful
sports through TV the program “ Cheerful starts “.
9. Support of efforts of the Russian yachting to begin in a number (line) with modern
sea powers.
10. Business dealing with clients and the partners involved in race and
showing interest to it, in the basic world
markets at exhibitions in ten points of a stop of a regatta.
11. Construction of interaction with the basic manufacturers and
distributors.
12. Increase in popularity of a brand through increase of a level of
awareness on the company.
Into charges on the organization and participation in Round-the-world sailing race Volvo
Ocean Race 2008-2009 enters:
- purchase of a training yacht;
- development of the project of a racing yacht;
- construction of a racing yacht;
- the program of development and manufacturing of sails;
- the international measurement and the control;
- preparation of a team;
- administrative charges;
- maintenance of participation in race;
- insurance payments;
- a starting payment;
- advertising and attributes;
- expense accounts;
- the salary of crew and those. Groups;
- transport charges;
- contingencies;
- the organization of business meetings, presentations, banquets, the invitation of
guests of honour and the VIP of persons;
- the organization of conferences of mass-media;
- payment of performances of actors, modelling agency, leaders of the program and
other personnel.
We shall
be glad with you to cooperate and we shall consider any your offers on mutually
favorable conditions.
NP « Russian sail »
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