Round the world Volvo Ocean Race TODAY
Round-the-world Volvo Ocean Race is number one in a rating of world sailing attractions, comparable to such exclusive races as “The America’s Cup”. It has no analogies in the world in it’s duration, distances covered and scope of audience and geography alike. Such characteristic is provided by independent marketing researches.
 

Here are the impressive figures:
• 2 000 000 000 (two billion) cumulative tele-audience in the 2005-06 race
• 450 000 000 US dollars are obtained from miscellaneous transactions in race of 2005-06
• 75 000 000-US dollars of proceeds in Annapolis during a port stay in 2005-2006
• 71 000 000 US dollars proceeds for Galicia where the race began.
• 3 050 000 spectators in 9 ports of the 2005-6 regatta
• 100 000 000 US dollars of immediate profit on an investment via advertising in the 2005-06 race for Volvo, as the main sponsor of a regatta.
• 3 477 703 official visitors of 2005-06 race web-cite
• 12 500 - quantity of courts with the spectators who have visited a regatta 2005-062
• 2 035 - quantity of the accredited journalists covering the 2005-06 race
• 50 000 000 - quantity of the words written about the 2005-06 regatta
• 32 000 - the quantity of inquiries in a second on an official site of a regatta 2005-06.
• 300 000 - official souvenirs of a regatta sold during the race.
• 28 000 - the quantity of business syndicates and contacts of participants in the 2005-06 race
• 224 - quantity of the countries shoving reports about the 2005-06 race
• 4 000 000 - the people received SMS (text messages) about the race via their cell phones
• 4 000 - hours of radio-reporting in real time mode
Volvo Ocean Race 2005-2006 was such a huge commercial success, that its organizers have made a unprecedented step – they declared the organization of following "marathon" already prior to it’s finish; as well as some changes of its format.

Such unexpectedly fast decision about organizing another race was dictated by the fact that, interest for this race has reached record coverage in mass-media; two basic sponsors of a regatta have in advance declared their intention to continue the participation in it; with the decision to expand geography of the race’s route in addition to ports of India, China, the western coast USA.
As Frederic Arp, CEO of Volvo Car Corporation, and Leif Johansson, president V.C.C. declared – we quote « V.O.R. had tremendous success for us. Based on the research of Independent Marketing service we can say that about two billions spectators watched the race on TV, and this increases capitalization of our brand ».
It just the right words that sportsmen and potential sponsors wished to hear.
« It is unprecedented for us - to declare acceptance of application forms for participants in following race before its present finish. It emphasizes huge desire of syndicates and sponsors to become a part of the new world which we plot the route to. In addition to two already confirmed applications we have carried on enough negotiations with potential syndicates and sponsors and we expect acknowledgement of their intentions in the near future. We have already successfully negotiated with new regions for new ports of call, including Asia and Middle East » - Glenn Burk, president of the regatta, declared at a press conference in Goteborg. Further he added, that the decision to change a cycle between races from 4 years to 3-year is dictated by desire to capitalize that success which has arisen in race 2005-06, and the excitement which has arisen in the general public observing the race and the stunning yachts of new class VO 70, grasped imagination of new generation of fans. Popularity of a regatta grows, and sponsors are ready to increase the investments in the race.
 

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